ZigZag
Zbranek Investment & Advisory Group

Transform Yourself.
Transform Your People.
Transform Your Performance.

25+ years of Fortune 100 and global enterprise HR, Talent, and Organizational Effectiveness leadership at RTX, Celanese, Raytheon, and Dell, brought to bear on your most important people, leadership, and organizational performance challenges.

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Judith Ann Zbranek, Ph.D.
Judith Ann Zbranek, Ph.D. Founder & Managing Partner, ZigZag
$700MCost Reduction Through
Post-Merger Change Leadership
180K+Employees Impacted by
Employee Experience Strategy
$6.8B+Combined M&A
Integration Value
25+Years of Enterprise HR
Leadership & Coaching
What We Do

Empowering People. Transforming Organizations.

Grounded in 25+ years of hands-on enterprise execution, not academic frameworks, and calibrated to each client's unique organizational context, culture, and strategic objectives.

Organizational Effectiveness & Design
We build organizations that align strategy, talent, and execution for sustainable success.
  • Organizational diagnostics & structure design
  • Operating model & post-merger integration
  • Enterprise change management strategy
  • Workforce planning & role architecture
  • High performing team interventions
Talent Strategy & Succession Planning
Effective talent strategy is the foundation of sustainable performance. We help you identify, develop, and retain the leaders you need.
  • Executive succession & Board-level facilitation
  • Talent review design & calibration
  • Leadership pipeline acceleration strategies
  • Strategic workforce planning
Leadership Development & Executive Coaching
We build capability, accelerate performance, and create lasting behavioral change at the individual and organizational level.
  • Executive coaching
  • New Leader Integrations & CEO onboarding
  • Leadership competency frameworks & 360 Feedback
  • Custom leadership development programs
Employee Experience & Culture Transformation
Culture is a business asset or a liability. We help you define, measure, and deliberately evolve your culture and Employee Experience (EX).
  • EX strategy: Moments that Matter framework
  • Culture assessment & transformation roadmap
  • Employee listening & pulse programs
  • Engagement benchmarking dashboards
Leadership & Life Coaching
Transformational coaching for executives and individuals navigating significant professional or personal transitions.
  • 1:1 executive & professional coaching
  • Career transition & reinvention coaching
  • Work-life integration & purpose alignment
  • Confidence, resilience & personal leadership
  • Accountability partnership & goal achievement
HR Strategy & People Operations
Strategic advisory and fractional executive leadership for organizations building or rebuilding their HR function.
  • HR function assessment & strategic roadmap
  • Fractional CHRO for growth-stage firms
  • Board-level talent governance & KPI design
  • HR tech advisory: Workday, SAP SuccessFactors, ADP, iCIMS, Glint, Qualtrics, Culture Amp, Perceptyx, Microsoft 365
Where the Work Was Done

Enterprise Depth.
Now Available to You.

Direct, hands-on experience leading the most complex people strategy and organizational transformation challenges at scale.

Celanese
Vice President, Global Head of Talent
Advised the Board of Directors on Global Talent Strategy, succession planning, and EX KPIs. Developed the 9 Moments that Matter employee journey framework achieving 70% engagement. Delivered 42 leadership workshops globally.
70% Engagement42 Global Workshops
RTX
Executive Director, Global Head of OE, Culture & Change Management
Led change management for 200+ post-merger harmonization projects following the $121B Raytheon-UTC merger. Designed enterprise EX strategy across 4 Business Units and 180,000+ employees. Built the enterprise Change Management COE.
$700M Cost Reduction180K+ Employees200+ Projects
Raytheon
Director, Global Talent Development & Organizational Effectiveness
Led enterprise organizational redesign supporting transformation from six to four businesses. Led OE integration for the Forcepoint joint venture ($2.3B). Developed the CEO onboarding and NLI approach that became the enterprise standard.
$2.3B JV IntegrationEnterprise Standard
Dell Technologies
OD & Change Senior Strategist | Learning & OD Senior Consultant
Led change management and cultural integration for Perot Systems ($3.9B) and SecureWorks ($612M) acquisitions. Delivered L&D and OE work across UK, Germany, Singapore, Malaysia, India, and Brazil.
Fortune 50 Company$4.5B+ M&A Value6 Countries
Zbranek Investment Group

Investing Where People
Strategy Creates Value

We also evaluate and pursue investment opportunities in companies, startups & nonprofits where strong people strategy serves as a meaningful competitive differentiator, focusing on long-term value creation and operational excellence.

We Serve
Fortune 500 & global enterprise organizations
Private equity-backed portfolio companies
Growth-stage and startup companies
Nonprofit & mission-driven organizations
CEOs, CHROs & Executive Leadership Teams
About Judith

The Foundation
Behind the Work

Dr. Judith Zbranek is the Founder and Managing Partner of ZigZag, a globally recognized HR and Organizational Effectiveness executive and trusted advisor to CEOs, Boards, and Executive Leadership Teams across Fortune 100 and global enterprise organizations.

Education
Ph.D. Org. Communication & HR, Indiana University · MA Org. Communication · BA Communication & Political Science
Certifications
Change Management Master Certified (LaMarsh) · Organizational Design Master Certified (Star Model) · Hogan HPI, HDS & MVPI Certified Practitioner
Technology
Workday · SAP SuccessFactors · ADP · iCIMS · Glint · Qualtrics · Culture Amp · Perceptyx · Microsoft 365
"
"The right people strategy is the most powerful competitive advantage an organization can build."
Judith Ann Zbranek, Ph.D.
Founder & Managing Partner, ZigZag
Core Competencies
Global People Experience Strategy
Organizational Effectiveness & Design
Change Management & Adoption
Board Partnership & Governance
Culture Transformation
 
Talent Management & Succession
M&A Integration & Carve-Outs
HR Technology & Digital Transformation
Leadership Development & Coaching
Workforce Planning & Strategy
Get In Touch

Ready to Build Something
Extraordinary?

All engagements begin with a complimentary
30-minute discovery/introductory conversation.

Location
McKinney, Texas
Start a Conversation
Complimentary 30-minute discovery/introductory call for all new engagements.